Sometimes, you need to sell your house to find your home.

I met with a wonderful client today to discuss selling her home and what my analysis showed its market value to be.  She lives here in Kirkland, Quebec.  She called me after getting one of my nifty postcards, saying it was unlike any other she had seen from a real estate agent (mission accomplished!). 

As we spoke, it became clear that she had outgrown her home.  The things that had appealed to her when she bought it — big home, quiet neighbourhood, away from the action, young families around — now imprisoned her, in a way.  Her days of raising little ones were over.  Her grown daughter had a life of her own.  She herself had developed interests and hobbies that weren’t there when she bought her home some 20 years ago.  She wanted more action around her, cafés and people and shopping and the water.  She wants Pointe Claire Village, that much is clear.

But she and her husband had lovingly — and expensively — updated parts of their home over the years.  And she was hoping to get that money back when it came time to sell.

It got me to thinking that, sometimes, you need to throw what seems like common sense, as well as the opinions of others, and what you may have been led to believe is the “right” thing to do RIGHT OUT THE WINDOW and do what’s good for you. 

Six years ago, my husband was painting the garage of our home when my girlfriend called and said, “Hey, I know you’re not looking at all, but my next door neighbour’s house is going on the market.  Why don’t you just come and see it?”  Me to my hubby: “Sweetheart, we’re not going to buy it, obviously, but let’s just go have a look to make her happy.”

So we did.

And we’ve lived there ever since.

We weren’t planning to move.  But the allure of the quality of life this place could offer…which our then-home could not…was so appealing: quiet cul-de-sac within a cul-de-sac, no traffic, loads of kids the same age as ours playing outside, friendly neighbours who actually chatted with each other outside, zoning for a great school, close to parks and the bicycle path, easy access to the highway – just to name a few.

Lady skipper on boatSo we took the plunge.

Despite the increased cost — which we could afford, in the end.

Despite the hassle — I’m NEVER moving again.

Despite the contravention of common wisdom that says you should stay in a house for many, many years – which we chose to rebel against, and took major flak for.

Despite the resistance we encountered from people who said, “Why wouldn’t you be happy where you are?” — Because we knew we could be happier where we were not!

Sometimes, you’ve gotta make the decision that’s right for you, the one that will warm your heart, that will bring out the best in you (or maybe just bring out other parts of you that have not yet blossomed), that will help you lead the kind of life that soothes your soul, wraps around your shoulders like a comfortable blanket on the beach in front of a bonfire at night, and says to you, “You’re home.” 

What feels like home changes over the course of our lives, as our lives change.  And sometimes, you need to sell your house to find your home. 

I’m Listening…

I love it when I hear a non-salesy, common-sensical approach to gaining business.  ‘Cause I’m not salesy at all.  Never have been, never will be.  I tried to be salesy once, working in a clothing store to help put myself through university.  I ended up stalking the client who said she didn’t want my help throughout the store, pretending to be fixing the clothes on the racks near her.  She knew what I was doing…and ran away.  Then I ran away too.

I’m now a Montreal real estate broker and Montreal home stager, but I’m still not salesy.  And I have no intention of ever being that way.  To me, buying and selling a home is just too much of a life-altering event to be “sold” to.

In my quest to continually learn how to be a better Montreal real estate broker, though, I went to ActiveRain University yesterday and listened to Jared James, a real estate coach, talk about listing presentations.  In real estate school, we were told that listing presentations generally happen this way:

1.  Consumer calls you and says they’re thinking about selling their home. You ask them questions about their property and make an appointment to come by and give your listing presentation, including your assessment of the value of the property.

2.  In the meantime, you do research on comparables that have sold in the area, and active listings on the market right now, and prepare your comparative market analysis (CMA).

3. You show up at their home at the scheduled time, wow them with your listing presentation (how you will sell their house and what sets you apart from all the rest), and then go through the CMA with them, concluding with your estimate of the market value of their home.

This has never made sense to me.  How can you do an adequate CMA when you haven’t even seen the inside of the home?

Dog with big ears extendedYou don’t have to.  And you shouldn’t.  And it’s not just because you won’t have all of the information you need to do a really good CMA.

When you show up to do a listing presentation, the homeowner inevitably takes you through the house, describing the updates that were done, the planned updates they didn’t get a chance to do, the gorgeous Corian they installed in the kitchen, the basement wall with the hockey puck scars, the gorgeous wood floors they installed themselves, the garden planted with love 5 years ago, how nice it is to have coffee in the morning on the deck, etc.

And if you let them do this, and then sit down at the table with them with your CMA already completed, you’re telling them that all of the things they have just told you do not make one iota of difference to you.  That what they say doesn’t matter because all you have to do is pull numbers off of a computer.

This is one of the reasons why, as a Montreal real estate broker and Montreal home stager, I’ve never sat down with a fully completed CMA on the first visit with a homeowner. 

And it’s nice to hear that the way I’m doing it makes sense, even if it’s not the way I was taught in school.  Thank you, Jared James.

The Difference Between Montreal Home Staging and Interior Decorating

What is the difference between Montreal home staging and interior decorating?

As a Montreal home stager and Montreal real estate broker, where home staging is still a relatively new concept, I’m often asked, “What’s the difference between home staging and interior decorating?”

There are many, not the least of which is the fact that interior decorating caters to the tastes and preferences of one home owner/family, while home staging caters to the tastes of a whole pool of potential buyers for a home.

But it goes beyond that too. Here’s a picture of a room that we were presented with at one of our Montreal home staging projects. 

Before shot of the home office 

Now it doesn’t take a genius to figure out that a good clean-up of the room would work wonders.  And as an interior decorator, I could quickly come up with some window coverings, a nice desk lamp and other touches to pull the room together into a pretty nice office.

But as a professional Montreal home stager, my job is to think about the target market for this home.  According to the Montreal real estate agent (this wasn’t my listing), the most likely buyer for this home, in this neighbourhood and in this price range, would be a young family. 

Aha!  Young family = about two children.  The office was taking up one of the three bedrooms in the home.  Clearly, to attract as many potential buyers as possible, this room had to be converted from an office to a bedroom to clearly show that there were three bedrooms in the home. You never want to make a potential buyer “work” to picture a home working for them or to picture themselves living there.  

So, this is what we did.

After shot of how a home office turns into a bedroom 

The home sold within a week of the staging, with offers coming in at the first open house.

And THAT is the difference between interior decorating and Montreal home staging.

Happy staging everyone.